From online and offline efforts to organic and paid advertising, it can be difficult to create a strong marketing plan and discern how best to execute it. The sheer options you have to market your business may seem overwhelming at first, especially if you’re just getting started or have been stuck doing the same thing for a while.

That being said, properly marketing your business online and offline can be an incredibly fruitful effort. From developing a steady stream of organic social media marketing content to devising paid advertising strategies that get your business in front of new potential customers, marketing your business will allow you to cultivate an online and offline presence that drives results.