Twitter has announced that they’ve rebranded their advertising product suite in order to simplify and create clarity around the company’s ad product offerings. Based on advertiser feedback that the suite should use clearer, more straightforward language that better aligns with what they expect when it comes to advertising — the update strives to do exactly that. 

After an extensive discovery and research process, the entire ad suite has been recategorized and rebranded and gone from 22+ individual ad format names to just 5 advertising categories with a corresponding suite of features that can be applied across them.