Twitter’s purpose is to serve the public conversation, and it is committed to creating a healthy environment where everyone can participate and engage safely. As the company evolves, it’s giving people greater transparency and control over their experience on the platform, and this includes advertisers. It is also important to continually improve the advertising experience on Twitter by making ads more relevant. Underpinning these efforts is the work to ensure ads appear in brand-suitable environments. Ensuring that the context in which ads appear doesn’t conflict with a brand’s message and values is foundational to delivering a safe, relevant, and informative experience for everyone on Twitter.