Today, people experience online advertising that feels personal to them. That personalization is possible thanks to data and machine learning, which help ensure people receive the most relevant message at the right time on their path to purchase.

And while people appreciate personalized ads, they also expect greater online data privacy, and the ecosystem has rapidly evolved to meet those expectations. In this installment of Starter Pack—a series that provides the tips, tools and resources to grow your business with Meta—you’ll learn why and how to adapt your marketing to meet the changes in the advertising landscape.